Australian radio to launch Malayalam broadcast

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Sydney: The Australian national media network S B S supported by the Australian Federal Government will launch new SBS radio broadcast in Malayalam from 16th May 2013.

Two hours per week has been allotted for Malayalam broadcasting and the scheduled slots are 8.00 PM Tuesdays and 9.00 PM Sundays every week.

This is in response to increasing number of Malayali Diaspora in Australia over recent years.  S B S already having broadcast in 68 different languages including five Indian languages like Hindi, Tamil, Gujarati.

The Australian census figures of 2011 showed for the first time a sizable increase in the  number of Malayali population across regions . This has prompted authorities to pass special law in the parliament to allow S B S broadcast in Malayalam language too.

SBS radio aims to connect various people and  to protect the cultural heritage of Australia by spreading news and information, which  better reflect the changing face of migrants in Australia.

Unlike previous  TV channel language options, the SBS broadcast is now available in radio and online streaming formats with more reach .

SBS broadcast includes news from Australia, India and other parts of the world  and the review of the issues affecting Malayalees in Australia .  

SBS gives due importance to interviews, discussions and cultural programs of Australian Malayalees.

They provide an opportunity to cater opinions and suggestions from audience and also to attend discussions .

SBS radio broadcast  goes national through  number of  platforms including FM radio, digital radio, digital TV(SBS radio 2 channel), online streaming
(sbs.com.au/malayalam) and mobile applications.

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